Topshop also achieved a notable success at Fashion Week, coming second to Burberry for total social mentions.
The activity included images, videos and blog posts to promote the retailer's various fashion shows, all using the hashtag #TopshopUnique.
The most noteworthy activity actually took place on Facebook and Instagram, where Topshop created a ‘social catwalk’.
On Sunday model Hailey Baldwin debuted three outfits in a video on Facebook before they appeared on the catwalk.