At its best, cause-Related marketing is helpful in that it uses marketing dollars to help fund social programs and raise awareness of social ills. At its worst, it’s green washing using philanthropy to convince customers the company is aligned with good causes, so the company will be seen as good ,too, whether it is or not...they understand that if they dress themselves in the clothing ,slap that image on that's going to move product .but instead of just slapping the image on, wouldn't it be better if the company actually did care about its consumers and the community?