Taking these three core variables (satisfaction, trust, and commitment) as interrelated (Hennig-Thurau et al., 2002), the present study therefore examined their effect on loyalty as a relationship outcome. Relationship satisfaction was captured in terms of the overall appraisal of the relationship with the supplier firm; trust was captured as the client’s confidence in a supplier’s integrity; and commitment was taken to be the buying firm’s enduring desire to continue a relationship with the vendor. Each of these is explored in greater detail below
Taking there three core dimensions (satisfaction, trust, and commitment) as interconnect (Hennig-Thurau et al., 2002), the present research therefore analyzed their influence on loyalty as a relationship outcome. satisfaction was captured in terms of the total judgement of the relationship with customer; trust as captured as the customer's reliance in a website's virtue; and commitment was taken to be the hotel's enduring ambition to continue a relationship with the retailer. Each of these is investigated in greater article below