If the skater is from the USA, you would get some decent media coverage initially, some talk show appearances, and potentially some lucrative endorsement deals and join the cast of an ice show. If you are lucky enough, you might even make it on to the cover of a Wheaties box!!
If you are from Canada, you might get a few newspaper articles written about you initially, and then you will fade away from the public eye. You will be well known and popular in the skating circles and but that seems to be about it. You hope that you have a strong following in Japan so that you get invited to their ice shows. For example, Patrick Chan is a three time World Champion, and you would be hard pressed to find people in Canada who know who he is, unless they are skating fans.