The successful execution of CSR strategies is very much dependent upon ongoing dialogue with any company’s shareholder group. The importance of CSR on a strategic level pictures itself in many forms, including mission/vision statements, specific CSR programs, CSR implementation throughout the organizational chart, codes of conduct or disclosure of CSR awards. Four season hotel also set up the activities that show how they respond to the Social Environment such as “ Golf charity for breast cancer “ , “ Campaign saving Maldive coral “, “ 10 million trees will be planted “ and etc… .This is only a few activities that made Four Season Hotel are a huge hotel chain in the world, so many shareholder want to improve their profit with several ways but the best way is doing CSR because customers will willing to pay to the company that return to society, in this point shareholders must understand how customers think, not only seek for only own profit that’s why CSR and Shareholder must perfectly plan this point.
-Benefit From doing CSR-
-Customers loyalty
-Employees proud of their organization
-Good image on society
-more profit , income