Consumers look Focusing on consumers who pay attention to detail with food, drinks, atmosphere and service. The Research Centre of Thailand, it was found that the factors that greatly influence the choice of restaurants is 29.3 percent chose the delicious 25.1 percent chose cleanliness 24.2 percent chose the conveniences and another 21.4 percent are. factor in the good. Recommendations from friends and the media And the reputation of the store itself