Abstract: The concept of corporate social responsibility (CSR) is coming into
light with the introduction of globalization and liberalization. With the promotion
of the CSR concept globally and locally, it is becoming very important to know
about business entrepreneurs’ views about this concept because they are the ones
who are going to implement it. The changing global market scenario is, also,
changing the perception of business entrepreneurs towards society and business.
Now, business is not merely about earning profits for an organization, but it is
more about profit sharing with employees and society. The present work is an
attempt to capture the importance of CSR in business, show how the
implementation of CSR practices has helped business, reveal the drivers pushing
businesses towards implementation of CSR practices. There is an urgent need to
focus attention on the factors and drivers that motivate companies to implement
CSR practices. Finally drivers and motivators for the companies to implement CSR
practices are explained with the case study of the multinational Nestle corporation.