In this study, factor analysis used to determine the factors of
IM in respect to the satisfaction of the employees. Before indicating
the factors composing the internal marketing by using factor analysis,
we must look up these values as seen in Table 1: (a) Bartlett‟s
sphericity test: chi-square value of 1432,702 and significance level
of 0.000 were obtained using Bartlett‟s sphericity test, which
suggests that the inter correlation matrix contains sufficient common
variance to make factor analysis worthwhile, (b) Kaiser-Meyer-Olkin
measure of sampling adequacy: It was 0.83, in the acceptable range
(well above 0.60).