From the architect. The Bangkok University Landmark Complex is initiated on the necessities that are to reorganize the frontal area of the campus and to create an outstanding approach for the campus’s entrance. In addition to the mentioned requirements, the School of Business Management also required some supplementary facilities, for example, classrooms, seminar rooms, lecturers’ office, lecture halls. Then, the new complex is emerged from the particular architectural form evoking the symbol of the university, a diamond.
A group of buildings as a “Landmark” is a fundamental concept of the project. The created architectural form is evocative of the presence of the university, its symbol and also allows students and visitors approach the campus easily. The concept of a learning space, in which students search for refining themselves through learning process - in order to obtain knowledge and become qualified human resources - can be illustrated by analogy with a lapidary process. In common with a learning process, a lapidarian gradually transforms a stone into the precious diamond through cutting and polishing elaboration. Thus, the concept coincides precisely with the university’s vision that aims to be “Creative University”.