Customer-managed relationships Marketing relationships in which customers, empowered by today’s new digital technologies, interact with companies and with each other to shape their relationships with brands.
Partner relationship management involves working closely with partners in other company departments and outside the company to jointly bring greater value to customers.
Partners inside the company is every function area interacting with customers.
Electronically
Cross-functional teams
Partners outside the company is how marketers connect with their suppliers, channel partners, and competitors by developing partnerships.
Supply chain is a channel that stretches from raw materials to components to final products to final buyers.
Supply chain management.
Capturing Value from Customers
Creating Customer Loyalty and Retention
Customer lifetime value is the value of the entire stream of purchases that the customer wouldmake over a lifetime of patronage.
Growing Share of Customer
Share of customer is the portion of the customer’s purchasing that a company gets in its product categories.