HOW EASY IS IT TO SETUP A SPLIT TEST?
It is easy to setup. You simply choose your list, create your campaign variables, send your splits and then choose which version gets the best response. Otherwise, known as the “winner”. The winner will then be sent to the remainder of the list. mail2 is flexibe in so many ways.
- See more at: http://www.mail2.lynch2.com/features/multivariate_splits#sthash.p2V82ESl.dpuf