This kind of radical change from agriculture into a multi-dimensional tourism industrypossesses lot of challenges that may be difficult for rural communities to overcome if notoperated and managed properly. Due to the lack of know-how, education and experience fortourism business, the communities in these remote natural regions are prone to exploitationof cultural and natural richness and in the worst case can lead to an uncontrolled tourismpractice and eventually to destroy the original tourism product: the authentic culture andnature. To avoid this undesirable development many nature-based destination have started topractice a style of tourism, which enhances learning and interaction with the local culture ina natural area respecting and conserving it applying sustainable principles. This practice isknown as ecotourism, which is a widely discussed and controversial topic which some scholarshighly support and others even deny its existence suggesting it being only a marketing tool fortourism enterprises. To uncover this issue it is necessary to look at the definitions and earlierdiscussion on the topic.