Small-business owners face a massive challenge when it comes to marketing their companies and products. Without the proper tools or experience, they can end up spending large budgets with no guaranteed return.
The typical customer sees countless ads every day, across a huge array of channels.
The chances of a small business successfully cutting through that noise are slim. The way small businesses thrive is through relationships, and influencer marketing could be the best option.
Word-of-mouth marketing is the oldest and most valuable way of convincing people to buy a product or service. Being encouraged and reassured by a trusted source has more value than any other sort of advertising. Social-media influencers have proven rapport with their followers, easily affecting the buying behaviors of those who subscribe to their feeds.
With carefully chosen, highly relevant influencers, a small business owner can target the most relevant consumers for a fraction of the cost of traditional media. Here are some of the advantages: