The research I conducted for this report was mainly based upon information found on the company's website and other resources which related to my research. The sources I used for this research were reliable sites and currently dated. Most of the information I found was biased towards the company and did not have enough information on the topics I was researching. The information found was opinions of marketers for the company and not facts. Another issue was the authors of the information were not known of and no information was provided about them, making the sources incredible. Below are the strengths, weaknesses, opportunities and threats for the company I researched which has been placed into a swot analysis graph.