The business use Demographic, Psychographic and Behavior.segmentation In demographic, the company uses age and income of customer. In Psychographic, the company uses lifestyle for segmenting its customers and in behavior segmentation, the company uses occasion.
Targeting
In demographic, the company focuses on 25-year-old up and 20,000 baht up. For psychographic, the company use lifestyle for to segment customer who love to travel and stop at PTT gas station and drink coffee with cake at Amazon. In behavior segment, the company use occasion like new year, Songkarn and etc which company can sell some special product such as cookie that customer will buy for gift and souvenir.