wellness and spa tourism is an undeveloped market in Brazil, and the country is not actively promoting it. Brazil has a few spas, as well as several holistic, wellness, and spiritual retreats, but this is a very small niche. Ecotourism is a key tourism product in Brazil, and there is a growing interest in eco-spas or retreats. These products could be effectively packaged with wellness tourism offerings if there is interest in the private/public sectors in doing so