World and Fight for Resources
A key aspect of the analysis was to investigate whether any
of the five megatrends were already being addressed by
the other CGF pillars. In fact, existing activities within the
Sustainability, Safety and Health, and Operational Excellence
Strategic Pillars are focused on trends like Sustainability,
Health and Wellness, and Future Working.
As a result, Digital World and Fight for Resources were
selected by The Consumer Goods Forum Board of Directors
as the priorities to be addressed by the Emerging Trends pillar.
After identifying the two megatrends on which to focus, the
next step was to consider how best to address these trends.
A number of ideas stood out, as we’ll see in the next section.