Several studies examine the cost of capital for large firms [Gitman and Mercurio (1982), Jog and Srivastava (1995), and Oblak and Helm, Jr. (1980)] and other studies examine the approximate cost of capital facing large companies [Schall, Sundem, and Geijsbeek, Jr. (1978), and Gitman and Forrester (1977)]. Oblak and Helm, Jr. (1980) examine the cost of capital practices of multinationals and found weighted average cost of capital (WACC) was used by 54% of the respondents. Other measures cited in their study include the cost of debt, past experience, expected growth rate, and CAPM. Jog and Srivastava (1995) found WACC to be used by 47% of Canadian firms, but significant numbers of firms also use the other measures found in Oblak and Helm, Jr. (1980). In academia, it is argued that WACC is the superior base level for cost of capital determinations. The following closed ended question was posed; “In general, which of the following does your company consider to be the best discount rate?” The vast majority, 83.2% chose WACC, while 7.4% chose the cost of debt, 1.5% chose the cost of retained earnings, and 1.0% chose the cost of new equity. A minority (5.4%) chose cost of equity for a project financed with equity and cost of debt for a project financed with debt and 1.5% indicated they had another measure for calculating the base discount rate. 10 The results indicate that WACC was the strong preference among the respondents, in alignment with academia.