Writing for the Web › types of web copy › long copy Figure 5.3 Ezine Articles is an example of an online article directory. From here people who are interested in republishing the article on their own sites/blogs can do so as long as they reproduce the content exactly as you have submitted it. If the article is well-written and informative it has the capacity to go viral. This is the ultimate goal as the more times it is republished the more links you will acquire – and all at no cost to you. Step 4: Monitor its progress A bit of basic online reputation monitoring will enable you to keep an eye on where your article is being republished and that it is being republished correctly. Emails Email marketing is an integral part of many marketing strategies. Of course, content is a huge part of this: it is the words in an email that a user engages with. By virtue of their nature, emails are the ideal medium for communicating with your consumers and building relationships with them. Successful email campaigns provide value to their readers. This value can vary from campaign to campaign. Newsletters can offer: • Humour • Research • Information • Promotions124