Finally, producing more interesting research may be essential for attracting, motivating, and retaining talented and enthusiastic doctoral students. For example, a graduate student who read two of the articles nominated as “most interesting” in the recent board survey (reported below) said, “Both articles give me hope. These are among the articles that I consider as models for what I want to do later on. With many other articles, I sometimes have doubts as to whether this [i.e., academics] is what I want to do with my life.” Vermeulen recently expressed a related thought: “I notice from reading the many applications to our Ph.D. program. . .that very few peo- ple aspire to become business academics with the intention to publish journal articles that will only be read by other academics (at best); rather, these applicants are much more inspired by the thought of gaining and developing truly relevant knowledge that might change the world of organ- izations” (2005: 980 –981).