Generation Y refers to the specific generation born between the 1980’s to the early 1990’s and was the term given to this Generation after proceeding Generation X. But what key characteristics define this generation? Like everything with this generation there is much debate as to the main characteristics to define a whole generation. One would say it’s impossible. However as a demographic generation y is the fastest growing generation in business and business leaders, hr advisors and team managers alike all want to know how to nurture this talent.