Following the end of World War II, LEGO became the first company in Denmark to purchase a plastic injection molding machine in 1947; however, the new machine came at a high cost, requiring the company to risk a large portion of revenues and face the additional financial risk of plastic toys being expensive to manufacture. With the acquisition of the new machine, one of the first plastic toys to be created by LEGO was a baby rattle that was shaped like a fish. It did not take long before the investment in the machine proved to be a success, as LEGO quickly expanded its business operations to produce over 200 varieties of plastic and wooden toys. Using the new technology, the first plastic LEGO bricks -named Automatic Binding Bricks were created and sold in sets in 1949; however, this name did not last long as it was changed to LEGO Bricks in 1953, with the addition of the LEGO name being molded onto every brick manufactured.