Manufacturers want to know more about you and e way you behave. so many companies hire ethnographers' who study people's behaviour in their natural environment just like natural study animals!
Some researchers just hang out in cafés chatting with people and finding out how they make their choices From their questions and chats they predict future trends.
Some market researchers actual follow individual shoppers around inside stores watching their movements and reactions.
Riding on buses in city centres. ethnographers watch how people