In public relations and marketing communication,example of cybernetics include crisis planning and issues management that feature a radar-like early warning system kind of in-process evaluative research being presented in this book.
cybernetics in public relations operates most effectively in an open-systems approach. In this approach, public relations functions as the liaison between the Organization and its publics, with responsibilities to each and to the mutual benefits of both.
Two-way communication between the organization and the environment keeps the organization moving toward its goal, with this approach continuously adjusted through the feedback provided by the public