Market research
From the marketing survey around our store. We have come to know that people ages around 10 to 35 years old are likely to consume more chocolate as compare as another age, mostly student and young adult. We also understand that here in Thailand, people loves fruit with sweet and sour taste. Together with now “times” seem to be the most precious of all. So we come up with an idea of “Sweetness in your pocket”.
Promotion plan
Our shop will advertised about the new “Chocolate fruit - kiwi” through the website, social medial and poster. We will start with some new lunching promotion on buy one get one free at fist and might add in some other promotion in a special day. Buy two get one free in valentine.