In May 2005 Hur Dah-shin became the fourth CEO. In May 2008 the SM Art Company was formed and helmed by Pyo In-bong as co-CEO. It aims to pursue businesses in musicals and theatre business. Its first production was Xanadu starring Super Junior members Heechul and Kangin.[7] In August 2010, Kim young-min took the role of CEO.[8][9] On October 21, 2008, the company announced plans to debut BoA in the United States under SM's new subsidiary label, SM Entertainment USA.