Step One: Mission, Vision, and Values
Mission
• The basic purpose of the organization as well as its scope of operations
• A statement of organization’s reason for existing
• Can be broad or narrow Strategic vision
• A statement about where the company is going and what it can become in the future; clarifies the long-term direction of the company and its strategic intent Core Value
• The strong and enduring beliefs and principles that the company uses as a foundation for its decision