Doyle (2002) stated that the focus of the market (Marketing Orientation) is a condition that can
be achieved when a business organisation meets the needs of current and future customers better than its
competitors in order to gain long-term profits. However, Hill (2007) believed that the concept of
government support will be to help and encourage organisations to export new products to the world
markets. In particular, the ability of the business to compete and be widely popular in many countries.
Not surprisingly, Li and Calantone (1998) agreed that to increase the number of new products and
technology orientation are one of the most complex technical/mechanical aspects that have a dramatic
impact on the behavior of consumers and can bring a distinct competitive advantage. At the same time,
to reduce the risks involved with new product developments, organisations should be focusing on
understanding the barriers and reasons for potential failures with their investments. Technological
changes will also have to occur. Zheng, Gao, Yang & Zhou (2005) stated that the British economist
John Maynard Keynes said that when the state or the environment of the organisation is changed then
entrepreneurs must be decisive and make quick decisions. Therefore, if the organisation spends a lot of
money on market research especially on the use of marketing orientation strategy, then the organisation
will often recognise avenues of success by a sequence of ascending order of importance and will reach
their marketing performance easily.