A core capacity of the human mind is the ability to imagine external realities (Gilbert and Wilson, 2009 and Suddendorf and Corballis, 2007). Through the (re)activation of the sensory, motor and perceptual states associated with action (Decety & Grèzes, 2006), mental simulation prepares people for doing. As demonstrated herein, mental simulation also impacts a basic aspect of person perception, notably evaluative appraisal. Importantly, however, the precise manner in which an event (e.g., holding a cup of coffee) is simulated exerts a critical influence on the emergence of embodied behavioral effects. Whether imagined physical temperatures promote the perception of an icy or cozy demeanor is evidently a matter of (visual) perspective.