A good example of Red Ocean Strategy is the European airline Ryanair. They are competing very successfully in the already saturated red ocean of the short-haul airline business. There strategy is focused on providing a low-cost no frills airline. It is able to achieve low costs through many methods including using secondary airports further away from a city than the main airport, allowing only online booking and check-in, and requiring customers to pay for all extras, amongst other methods. With Ryanair, the service isn’t great of differentiated in some way from other carriers, but it is cheap.