society. Lastly, aligning the interaction contributes to the ultimate goal of successfully
interacting and demonstrating cultural adroitness, the ability of interactants to execute
communication behaviors to elicit desired responses in a global communication environment
without violating their counterparts’ norms and rules (Chen, 2005). Effectiveness and
appropriateness are two important components in this process in order to be flexible and manage
interaction and changes. Thinking globally has become such an integral part of our lives in
today’s globalizing society as we have become more interconnected and interdependent with
cultures around the world (Vicere, 2004).