Electronic Arts (EA), one of the
world's largest software gaming
companies, creates some of the
best known titles across all gaming platforms, including Madden NFL, Battlefield, and Sims. EA
faced challenges that are common in creative industries: high
volatility; high-risk, high-reward
development cycles; short product life cycles; a premium on
creative quality; and a reliance
on hit products. Like other creative businesses, EA also relied
heavily on intuition in its decision
making.
Electronic Arts (EA), one of the
world's largest software gaming
companies, creates some of the
best known titles across all gaming platforms, including Madden NFL, Battlefield, and Sims. EA
faced challenges that are common in creative industries: high
volatility; high-risk, high-reward
development cycles; short product life cycles; a premium on
creative quality; and a reliance
on hit products. Like other creative businesses, EA also relied
heavily on intuition in its decision
making.
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