Place in the marketing mix of BMW
BMW has highly skilled people working for them in all areas, from mechanics to customer helpline staff. All are prompt and professional, and work hard to maintain the company’s image. BMW has manufacturing facilities in many different countries. In India, the manufacturing facility is in Chennai, and the facilities were opened in March 2007 and it produces the BMW series one, three, five and seven. This facility is capable of producing 11,000 units per year, at maximum output. The spare parts center is located in Mumbai so that transport of these spare parts can be carried out swiftly.