The information revolution is sweeping
through our economy. No company can es-cape its effects. Dramatic reductions in the cost of obtaining, processing, and transmitting infor-mation are changing the way we do business.
Most general managers know that the revolutionis under way, and few dispute its importance. As more and more of their time and investment capi-tal is absorbed in information technology and its effects, executives have a growing awareness that the technology can no longer be the exclusive terri-toryofEDPorISdepartments.Astheyseetheirrivals use information for competitive advantage, these ex-ecutives recognize the need to become directly in-volved in the management of the new technology. In the face of rapid change, however, they don’t know how.
This article aims to help general managers respond to the challenges of the information revolution. How will advances in information technology affect com-petition and the sources of competitive advantage? What strategies should a company pursue to exploit the technology? What are the implications of actions that competitors may already have taken? Of the many opportunities for investment in information technology, which are the most urgent?
To answer these questions, managers must first understandthatinformationtechnologyismorethan just computers. Today, information technology must
The information revolution is sweeping
through our economy. No company can es-cape its effects. Dramatic reductions in the cost of obtaining, processing, and transmitting infor-mation are changing the way we do business.
Most general managers know that the revolutionis under way, and few dispute its importance. As more and more of their time and investment capi-tal is absorbed in information technology and its effects, executives have a growing awareness that the technology can no longer be the exclusive terri-toryofEDPorISdepartments.Astheyseetheirrivals use information for competitive advantage, these ex-ecutives recognize the need to become directly in-volved in the management of the new technology. In the face of rapid change, however, they don’t know how.
This article aims to help general managers respond to the challenges of the information revolution. How will advances in information technology affect com-petition and the sources of competitive advantage? What strategies should a company pursue to exploit the technology? What are the implications of actions that competitors may already have taken? Of the many opportunities for investment in information technology, which are the most urgent?
To answer these questions, managers must first understandthatinformationtechnologyismorethan just computers. Today, information technology must
การแปล กรุณารอสักครู่..
