Abstract: This study examines the factors that influence individual intentions towards the
adoption of full electric vehicles. A sample including 308 respondents was collected on the
streets of Macau. The collected data were analysed by confirmatory factor analysis and
structural equation modelling. The results demonstrate that environmental concerns and the
perception of environmental policy are antecedent factors of the perception of full electric
vehicles, which influences the behavioural intention to purchase full electric vehicles. This
study also finds that the perception of economic benefit is one of the key factors
influencing the adoption of full electric vehicles. Vehicle operators seek economic benefits
from future long-term fuel savings, high energy efficiency, and cheap electricity. Thus, a
government striving to promote low-carbon transportation needs to scale up its efforts to
enhance citizens’ environmental concerns and to establish proper environmental policy as
well as to provide long-term financial and strategic support for electric vehicles.