I think it started with comicbooks. I grew up reading comic books and have always been fond of everything involved in comicbook-making; story, pencilling, inking, lettering, etc. I then grew very fond of the cover art of fantasy and sci-fi novels -very rarely the actual stories though- just the way the artist would be able to portray the whole concept of the story with one grabbing image really fascinated me. And then there were movie posters, and then there was the internet, which introduced me to so many things such as gig posters, the history of posters associated with social struggles, typography, and so on.
Slowly what I began to realize what all these things have in common is the art of clever communication, and that's what I really love.