Hope and vision were accompanied by the desire to gather evidence in
support of the claims that media, and the instructional design principles
underlying their use, could indeed help to overcome the formidable obstacles
faced by educational leaders and planners in developing countries. Most notable
perhaps was a worldwide research project undertaken by UNESCO’s
International Institute for Educational Planning in 1965 and 1966 under the
leadership of Wilbur Schramm, resulting in the landmark publication of three
volumes on New Media in Action: Case Studies for Planners and a companion
volume on The New Media: Memo to Educational Planners (UNESCO:
International Institute for Educational Planning, 1967a; 1967b). Other prominent
sources reflecting the thinking of that time regarding the educational use of media
are Schramm’s (1977) Big Media, Little Media, Jamison & McAnany’s (1978)
Radio for Education and Development, and Jamison, Klees, & Wells’s (1978) The
Costs of Educational Media: Guidelines for Planning and Evaluation.
Hope and vision were accompanied by the desire to gather evidence insupport of the claims that media, and the instructional design principlesunderlying their use, could indeed help to overcome the formidable obstaclesfaced by educational leaders and planners in developing countries. Most notableperhaps was a worldwide research project undertaken by UNESCO’sInternational Institute for Educational Planning in 1965 and 1966 under theleadership of Wilbur Schramm, resulting in the landmark publication of threevolumes on New Media in Action: Case Studies for Planners and a companionvolume on The New Media: Memo to Educational Planners (UNESCO:International Institute for Educational Planning, 1967a; 1967b). Other prominentsources reflecting the thinking of that time regarding the educational use of mediaare Schramm’s (1977) Big Media, Little Media, Jamison & McAnany’s (1978)Radio for Education and Development, and Jamison, Klees, & Wells’s (1978) TheCosts of Educational Media: Guidelines for Planning and Evaluation.
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