tiny grocery stores nationwide are struggling for survival, but a mini-mark at a thammasat university dormitory is thriving.
netizens are praising the big เต้ mini-mark and have widely shared the story of its success,กระปุ๊กดอทคอม reports.
the successful trade is attributed to the creativity of its owner,ศตวรรษ "เต้" Fairee, who has opened two shops at the campus after recently expanding his business.
ศตวรรษ,who has a background in business administration,said his mother-in-law came up with the idea of opening the mini-mark,and the campus was a good location.
big เต้ mini-mark chooses products that students need,such as stationery and instant noodles.but it's the way the owner communicates with his customers,blending local sentiments into marketing strategy,which make his shop popular.