Customer service. An insurance company represents customers in an area hit by a natural disaster. Geospatial data shows wind velocities in the vicinity of the storm. The company sends reps to affected customers to survey damage and offer payment for damages or repair service. Give the high risk of fraud in disaster areas, the insurance company uses data to identify potentially fraudulent claims.
Better intelligence can lead to improved insight, business process efficiency, and reduced risk and fraud.
Bloomberg provides services to investors based on their hourly or daily monitoring of world industries. Bloomberg has 30000 sources of raw data, and their objective is to monitor everything, especially data related to infrastructure. Bloomberg uses enterprise LI to track every cargo vessel over 10000 deadweight tons. It can tell where 127 bulk tankers are, where they are headed, and whether or not they are carrying cargo. To Bloomberg, data is a cost. Bloomberg’s Equity BMap (mapping tool) turns raw data into value, which it then sells as a service.