oyota Motor Corporation’s generic strategy supports the company’s global growth. Founded in 1937, the firm is now a global force in the automobile industry. This success is based on the effective implementation of Toyota’s generic strategy and intensive growth strategies. This generic strategy represents the overall approach Toyota uses to compete in the global market. On the other hand, the intensive growth strategies define the types of actions that Toyota uses to ensure continued growth. The company’s continued innovation and success is an indication of the fulfillment of these strategies. Toyota is effective in the simultaneous implementation of its generic strategy and intensive growth strategies.