Sustainable tourism development concerns on environment, economic, socio-cultural, and
management. The purpose of this study is to measure tourist satisfaction on sustainable tourism development
situation in study area, which is floating market tourism. The questionnaire was developed for data collection
and was reviewed by four experts on environmental science, social science, sustainable development, tourism
and management. The samples of this study were 400 tourists who visited this floating market during May to
June 2014. Descriptive statistics were employed with Statistical Package for the Social Sciences (SPSS). The
result indicated that tourists were partially satisfied (3.33±0.80) on the sustainable tourism development in over
all aspects. The results also revealed that tourists satisfied on socio-culture aspect (3.71±0.79). While,
environmental aspect (3.07±0.86), economic aspect (3.31 ±0.76), and tourism management (3.22±0.79) were
satisfied in neutral level. 89% of respondents mentioned that they would visit this floating market again. They
recommended about tourism management on overcrowding of tourists, cleaning, garbage bins providing, and
the amount of restrooms