Clearly, Wang had staked out position as the person who could bring KFC into china. However, he now had different responsibilities which also demanded his attention and for which he would surely be evaluated. He was certain that there would be little second-guessing by Richard Mayer if he recommended that after careful consideration, KFC sould hold off for the present from china. He also realized that, because there were no competitors as yet in china, the present time could be the most opportune time for making the move. Indeed, even if a chinese location were selected, it would likely take years of negotiations before operations could start. To delay any further risked ceding the market to others. The challenge to Wang would be in balancing these possiblerisks with the possiblereturns.