From: Pat Marks, Manager of the West Dealership of Melbourne Car World
To: Mr.Phil Andersson, Sales and Customer Service General Manager
Date: 30.06.16
Subject: Recommendations Report
According to the first quarter customer service and performance data showed that customer feedback has listed some unpleasant feedbacks saying all staff should be knowledge in products, be available to be contacted at customers’ convenient, spend more time to meet customers’ needs about product information, be able to explain and give more information about accessories and care about childcare to make customer feel safe for their passengers. These feedbacks might lead to decreased customer satisfaction.
Moreover, the Scorecard results showed the summarized comments that sales are generally down about 30% on expectations across all dealerships, staff members concentrate on basic vehicle features and ignore discussion of accessories or customization, not spending enough time and effort understanding customer needs and not aware of target segments and needs. They believe the only important metric is sales and are unaware of basic customer service policies which support