Because of high correlation among “Tangible quality” dimensions, the model was tested with a uni-dimensional tangible quality variable (Figure 2), The path analysis showed that tangible quality has a positive impact on Affect, explaining 44 percent of the variance. Both tangible quality and affect showed positive influences on behavioral intention, with path coefficients of 0.28 and 0.56, respectively. They explained significant amount of variance 60 percent, in re-patronage intentions. These findings indicated that tangible quality has both direct and indirect effect on the re-patronage intentions; its indirect effect (0.42) was greater than the direct effect (0.28),