Pollution prevention reduces or eliminates waste at the source by modifying production processes, promoting the use of non-toxic or less-toxic substances (Munguıa et al., 2010). Pollution prevention can consequently help firms to reach a win-win situation in which to ensure both the firm and the environment will benefit (Molina-Azorin et al., 2009), thus “voluntary approaches to industry-wide pollution prevention programs have gained a global impetus”