Shortly after taking over Deer Creek, management of Mountain Associates held a day-long meeting with all of the employees of the Lynx Lair Lodge to discuss the future of the ski resort and management’s plans for the Lodge. At the end of this meeting, top management and Lodge employees created a balanced scorecard for the Lodge that would help guide operations for the coming ski season. Almost everyone who participated in the meeting seemed to be enthusiastic about the scorecard and management’s plans for the Lodge.