B. Concept of CRM
Customer Relationship Management (CRM): When a
company plans its marketing strategy and marketing system, it
focuses on customer development, as well as providing the best
value management to its customers. By establishing perfect
Customer Support Platform, Customer Interaction Platform and
Enterprise Production Platform, it realizes maximum Customer
Delivered Value and Customer Lifetime Value. Therefore, it
enables the company to turn the potential customers to real
customers, to real customers to loyalty customers, which can
continuously expand the market and profit space. Use either SI
(MKS) or CGS as primary units. (SI units are encouraged.)
English units may be used as secondary units (in parentheses).
An exception would be the use of English units as identifiers in
trade, such as “3.5-inch disk drive”.