The major changes in 2013 happened in the operation
of distribution centers. In february, BRF began
operations at a new site in Duque de Caxias (RJ) and in
march migrated from a warehouse operated by third
parties to a warehouse with own operation in São José
dos Pinhais (PR). In São Paulo, synergy of old CDs of
Perdigão and Sadia was completed in september, with
the requalification of the portfolio of each site: The DC
of Embu started to serve the capital and Jundiaí the
interior of the state, both operating all brands. The DC
of Salvador gained an automated dispatch system, the
most modern of the Company, with picking sensors
that ensure efficiency in the conference and equate the
demand for labor.
Covering other areas that go beyond the supply, a
new project will revolutionize this area in 2014. Called
Phoenix, it is an initiative that crosses the areas of
production, marketing, supplies, logistics and sales. The
project includes a revival of the Company with a unique
customer basis and a simpler process, applicable to all
brands and geographies without bureaucracy
The major changes in 2013 happened in the operation
of distribution centers. In february, BRF began
operations at a new site in Duque de Caxias (RJ) and in
march migrated from a warehouse operated by third
parties to a warehouse with own operation in São José
dos Pinhais (PR). In São Paulo, synergy of old CDs of
Perdigão and Sadia was completed in september, with
the requalification of the portfolio of each site: The DC
of Embu started to serve the capital and Jundiaí the
interior of the state, both operating all brands. The DC
of Salvador gained an automated dispatch system, the
most modern of the Company, with picking sensors
that ensure efficiency in the conference and equate the
demand for labor.
Covering other areas that go beyond the supply, a
new project will revolutionize this area in 2014. Called
Phoenix, it is an initiative that crosses the areas of
production, marketing, supplies, logistics and sales. The
project includes a revival of the Company with a unique
customer basis and a simpler process, applicable to all
brands and geographies without bureaucracy
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