In addition, Social media makes you spend more money. Columbia University Professor Keith Wilcox found “heavy social media use might be correlated to lower self-control, which marketing experts believe could lead to higher spending.” The more time people spend on social media, the more hankering they have. When comparing themselves to friends on Facebook, people feel depressed and grasping. New fashion photo on Instagram is one of the main causes spending more money. It makes you to be a fashion slave, spending all your money on the latest clothes even if you don't look good in them, unlike the people in the photo.