At the present, online media has become a major role and being the media which get most attention from the consumers. The dissemination of information through the online media is fast and spread broadly within a short time. Especially the negative news or news that impacted. To prevent the spread of negative news of the company through the public media, either online or offline media which will affect the image of the company. Mass Communications Department therefore is hire the company to manage communication in a crisis circumstance (Crisis Communications Management) to make the process to prevent and resolve the negative news is going to be effective.